ANINE BING is a Los Angeles based fashion brand started in 2012 by Anine Bing, Founder and Chief Creative Officer, and Nicolai Bing, Founder and Chief Executive Officer. Inspired by Scandinavian simplicity and American energy, Bing has built a global fashion house focused on everyday wardrobe essentials and investment pieces for modern women seeking a timeless yet rebellious approach to style. ANINE BING desig

“When ANINE BING first launched, we were packing and shipping orders from our garage in Silver Lake. With the support of our loyal customers and an all-star team, we’ve been able to take our vision global. Our mission is to create modern wardrobe essentials that inspire women to feel confident and empowered.”


– Anine Bing, Founder & Chief Creative Officer

ANINE BING is sold in 350+ stores globally, both online and in-store. Major retailers include Nordstrom, Bloomingdales, Selfridge’s, Le Bon Marche, Net-a-Porter and more. Today, ANINE BING’s brick-and-mortar presence continues to grow, with 15 retail stores––and counting––located in major cities around the world. Visit our Stores Page to find a location nearest you.