ANINE BING DENIM CAMPAIGN
BY EZRA PETRONIO
Denim is more than just a garment; it forms the foundation of the ultimate everyday uniform and serves as a canvas for endless self-expression. When the perfect pair of jeans fits just right, they evoke an unparalleled sense of confidence, leaving you feeling unstoppable––strong and unapologetically yourself.
At ANINE BING, denim has remained an enduring pillar of our brand identity since our launch in 2012. From timeless, vintage-inspired profiles to contemporary cuts that reflect the brand’s defining duality of Scandinavian simplicity and American energy, our designs honor denim’s rich history while reimagining it for the modern woman.
